Apple “Capture”
Aptly titled “Capture,” this spot for Apple’s shows the high caliber mobile filmmaking of which the iPhone 16 Pro is capable. Directed by Emmy and DGA Award nominee (for Severance) Aoife McArdle via production company SMUGGLER–and lensed by cinematographer Edu Grau–the commercial captures the iPhone’s ability to record in 4K120fps ProRes and then adjust playback speed after capture in the Photos app to create cinematic slow-motion filmmaking. This breathtaking imagery is showcased in a wide range of circumstances–from epic action to intimate moments.
Director: Aoife McArdle
AUDI "Night Watchman"
From their design to their performance capabilities, the Audi A7 and A6 are...a bit much. To launch these completely unnecessary cars we created a character to bear witness to the near madness and extreme lengths that created them.
Director: Henry Hobson
AUDI "Parking Lot"
“Parking Lot” eschews the typical approach and instead takes a look at the darker side of the season, via a relatable seasonal dilemma: the war for a parking space. The spot opens with two Audi drivers entering a parking lot, where they proceed to enter a prolonged battle for the last parking spot, set to the strains of “Carol of the Bells.” With seemingly no parking spots left, they resort to drastic measures.
Director: Steve Rogers
RAM "Vikings"
A horde of Vikings drive a RAM truck across the Icelandic tundra towing a massive Viking ship, all while singing Led Zepplin’s “Immigrant Song."
Director: Joe Pytka
MARMOT "Love The Outdoors" (Super Bowl)
In this Super Bowl ad for Marmot apparel company, a marmot and a human share the best day ever outside. Then things get a little awkward...
Director: Si and Ad
CISCO "Tomorrow Starts Here"
The Internet of Things -- or as Cisco terms it, the Internet of Everything -- is not that far away. That magical, wonderful time when things speak to each other and to us, creating an unprecedently connected ecosystem.
Director: Mike Mills
CISCO "Tomorrow Starts Here"
Homes know when to turn up the heat. Shopping carts are handling checkout. Crops are telling farmers when to harvest. The Internet of Everything is here. And it’s not just about putting sensors on stuff. It’s about harnessing the collective intelligence of people, our tools and our environment. The Internet of Everything is changing everything. And one company is making it possible.
Director: Chris Riggert
UNACCEPTABLE ACCEPTENCE LETTER
“Unacceptable Acceptance Letters” is an on-line and social campaign where we partnered with Prettybird Films. It’s purpose was to create a social marketing campaign to support the Feature Documentary “Hunting Grounds.” The grassroots campaign created awareness around sexual assault on college campuses.
Director: The Brewers
DAUGHTERS OF THE REVOLUTION
Daughters of the Evolution panel at Cannes in 2017 for which we gathered female creative leaders’ daughters on stage to discuss what it is like to have successful mothers who use influence for good. Moderated by award-winning documentary filmmaker Lauren Greenfield, the panel was so successful that it went on to the 3% Conference. In addition to producing the actual Festival event, I produced all the supporting media, which included interviews by Greenfield.
Director: Lauren Greenfield