Freelance Executive Producer

January 2024 - Present

Venables, Bell & Partners

San Francisco, CA

Head of Integrated Production & Taproom Studios

Sept 2017 - Dec 2023

Apple Music

Apple - iPhone

Periera O’Dell - IHOP

Innocean - Hyundai

Responsible for oversight and development of the integrated production department across all disciplines (Content, Digital, Print Production, Business Affairs, Traffic, Studio).

Transformed production practices by integrating skillsets and influencing creative development more upstream.

Developed and streamlined all production processes, workflows, and documentation across all agency clients. Managed all resourcing, budgets and  timelines based on project deliverables of 360 campaigns.

Rebuilt revenue-generating internal content studio (Taproom) to evolve the agency’s thinking and focus into a culture of “makers” offering Clients full-scale production, editorial, motion/animation, social, digital, experiential, and studio.

Established and spearheaded DEI pledges, creating long-term partnerships with Free The Work, Change the Lens, and Double The Line (Founding Member).  Developed tools to measure ourselves by tracking our progress on each production for diversity & Inclusion on and off camera with DEI wrap reports. 

Production lead in Agency Impact work initiatives National Network of Abortion Funds, Stop AAPI Hate, UnbannedBookClub, Queer Life Space.

Core member of the agency leadership team. Client-facing problem solver.

Award show jury member of AICP 2017-2023, 2020 Ciclope (music & sound), 2021 London International Awards (digital, social media & influencers), 2022 New York Festival Grand Jury, 2023 London International Awards (TV/Cinema & Online Flim)

Goodby, Silverstein & Partners

San Francisco, CA

Co-HoP / Executive Producer: November 2006 – July 2017

Senior Producer:  August 2000 – November 2006

Co-Managed department of 25+ producers, and was responsible for all department resourcing.

In charge of all production department evaluations.

Oversaw all aspects of content production.

Spearheaded digital and print groups to optimize integrated projects.

Consistently interfaced with clients, creative directors, operations, and account management.

Educated creative production practices internally and externally.

Extensive experience with global initiatives including international production and transcreation.

Agency ambassador at industry events, such as numerous years at Cannes Advertising Festival.

Notable Initiatives

Daughters of the Evolution Panel Cannes 2017, Curatorial Judging Committee AICP 2015 & 2016, Unacceptable Acceptance Letters (marketing campaign for the Hunting Grounds Documentary), Talk/Read/Sing (Bay Area Coalition Pro-Bono)

Leader of GSP Experiential Task Force

Cheetos Museum, SXSW Doritos Bold Stage, Doritos Rainbow Chips Gay Pride, Doritos Breathalyzer, March On Stacy’s Chips, Doritos Rock the Vote, Doritos Now or Never, Chester for Mayor, Chevy Sonic OK GO music video, Chevy Sonic Bungee Jump, Chevy Sonic Sky Dive

Executive Producer Client Experience: Cisco, Frito Lay (Doritos, Cheetos, Tostitos, Stacy’s, Ruffles, Rold Gold), Chrysler, Marmot, Princess Cruise, Chevrolet, Pepsi Co. (Propel, Sierra Mist), Elizabeth Arden, Dickies, Nintendo, Netflix, Shutterfly, Hewlett-Packard

Producer Client Experience: Motorola, Hyundai Motors, Haagen Dazs, Comcast, Budweiser, Saturn, SBC, American Century Investments, Hotwire, Izuzu

TBWA/CHIATDAY 

San Francisco & Los Angeles, CA

Producer: 1995 – 2000

Domestic Producer Client Experience: Nissan Motor Corporation, Surgical Eye Expeditions International, SF Food Bank

International Producer Client Experience: Accounts: Wrangler Jeans Europe