CHIPOTLE "Can a Burrito Change the World?" (Super Bowl)
The Chipotle Super Bowl spot 'Can a Burrito Change the World?,' features a young boy rhetorically asking that question while highlighting the impact that Chipotle's 'Food with Integrity' standards could have on the world, including reducing carbon emissions, saving water, and supporting local growers.
Director: Mark Malloy
AUDI “Cashew” (Super Bowl")
On the biggest night of the year, Super Bowl LIII, we helped Audi introduce the world to the first electric car that is truly to “to-die-for” – the e-tron GT supercar. The spot marked the start of a new era for the brand as they set their sites on an electrified future. To celebrate this historic moment, we had a man nearly choke to death on a legume.
Director: Ringan Ledwidge
REEBOK "Storm the Court"
Reebok's “Sport the Unexpected” campaign kicks off with “Storm the Court,” a film featuring an unexpected, and seemingly uninvited guest who interrupts a pick-up basketball game--stopping people in their tracks. Awards: Cannes Lion, AICP
Director: Tom Noakes
REEBOK "Zig the Runway"
In this Social Influencer campaign, VB&P and our in-house production studio helped Reebok to be the first fashion brand to tap into this unexpected video platform and doorbell cam runway shows. Most people use their doorbell cameras to catch porch pirates or avoid solicitors and drop-in neighbors. Cardi B and Reebok are using the fish-eye cameras to perform a runway walk for the new Reebok Zig Kinetica. Cardi B herself along with renowned creatives, musicians, and athletes, including Stranger Things actor Noah Schnapp were all part of the campaign.
Social/Experiential/Video
SIMI WINES "Anthology"
Goodness from Grit is a big brand story told in a million different ways. It captures the essence of the Simi Brand, by bringing to life the legend of its O.G fearless leader, Isabelle Simi.
So from the epic biopic to the bespoke font, from the design system to the social content, everything we crafted in this integrated campaign was telling a story. A timeless untold tale of persistence and tenacity. One that proved even more relevant today than it was a century ago.
Director: Nick Ball
CHEVROLET "Sonic Anthem"
The "Let's Do This" launch of the Chevy Sonic was targeted to first time car buyers. In order to attract the younger audience, we produced a series of stunts where the Sonic did things Millennials would do: bungee jump, sky dive, kick flip with Rob Dyrdek, and star in an OK Go music video. This web centric launch was so successful, we made it into a :60 Superbowl commercial. Later that year, we took it to Cannes with a Sonic Stunts exhibit, launch party with OK Go and a panel at the Palais with Jeff Goodby and CMO Joel Ewanick all of which I produced.
Experiential/Stunt, Digital Content, Broadcast
CHEETOS "Museum"
The Cheetos Museum opened in 2016, challenging America to find the best shaped snacks from their Cheetos bags. Online films were created about real Cheetos shapes, followed by a live museum tour. It was the most successful social campaign in Cheetos history, resulting in the strongest sales week ever for the brand. It trended on Facebook for two days and 127,717 unique Cheetos shapes were submitted. The effort won four Gold and two Silver Lions at Cannes.
Social, Digital Content, Experiential
TOSTITOS "Breathalyzer"
As an official sponsor of the NFL, Tostitos changed its product on Game Day to prevent drunk driving by creating Doritos Breathalyzer bag. Those not equipped to drive would be provided an Uber code. Bags were distributed at a bar during a playoff game, and the accompanying video became a conversation piece among friends. With 2.7+ million media impressions and 13+ million views, the campaign is among the most popular campaigns of the Superbowl, even though it never aired on TV.
Experiential/Stunt, Digital
DORITOS "No Choice"
To illustrate to Millennials why they should vote in the 2016 election, No Choice Doritos were launched: gray, flavorless cardboard chips that drove home the downside of letting other people make your choices for you. Rock the Vote joined the campaign that launched with a “No Choice” vending machine on college campuses. Reactions were filmed and the stunt video ran across all social channels and pre-roll.
Experiential/Stunt, Social, Digital, Product
DORITOS "Rainbows"
2015 was historic in the LGBT community when the US Supreme Court legalized gay marriage. Unfortunately, though, acceptance cannot be legislated. Coming out is still scary. As a result, suicide is the leading cause of death among LBGT young people in the US, with a 30% attempt rate.
Doritos Rainbows was the catalyst for a movement and a beacon of hope for those contemplating suicide. It wasn’t only a product, it was a social movement; an outstanding endorsement from one of the largest corporations in the US. It was an actual product developed from scratch, requiring action from several departments of the company, from R&D to sales to production to marketing.
The bags contained rainbow-colored chips inside and quotes submitted by the LGBT community on the outside. They were not to be sold but claimed, and all proceeds went directly to the It Gets Better Project. People could decide how much they wanted to donate, starting with a minimum of $10. Before receiving, people first had to show their support publicly by tweeting a message of support using the hashtag #boldandbetter.
Experiential, Digital Content, Social, Product
RAE SREMMURD MOBILE MUSIC VIDEO
As part of a Doritos branded content project, we created a mobile music video for the band Rae Sremmurd that added new instruments and visual images when you played the video on multiple devices simultaneously, enabling a new way to experience music with friends.
Branded Content, Mobile, Digital
TOSTITOS "Telenovela"
Tostitos “Snacks from Heven” is a four-episode telenovela, Botanas del Cielo (Snacks from Heaven), to promote its new spicy chips and salsas: Tostitos Cantina Chipotle Thin chips, Tostitos Dip-etizers Spicy Queso and Tostitos Chunky Habanero Salsa. As part of the brand's effort to get consumers interested enough in the series to post about it on social media, Tostitos created a way for fans to personalize GIFs from the show.
Branded Content, Social, Digital